‘Tis the season! I love picking out gifts for my friends and loved ones and, honestly, for most people it is all about the gesture. It is a lot about the context and the success of your choice depends on so many factors – that is why gift giving can be so nerve-wrecking. A big part of the gift giving experience is based on the giver’s ability to observe the recipient – the most successful gifts I have given were signaling I paid attention to my recipient. What do they like? A common trap is thinking about what we, as gift givers, would like to receive, but we need to remove our own desires and consider our recipient.…