By Emily Chen, Ali Lambert, and Lillian Lai
On the sunny afternoon of March 5, 2021, the 20th Annual GMA Conference, hosted by NYU Stern, kicked off with a fireside chat with Elizabeth Rutledge, the Chief Marketing Officer at American Express, leading more than 130 attendees online in a discussion on consumer connectivity.
With the theme of “Powering Up: The Future of Consumer Connectivity,” this year’s conference examined the critical importance of leveraging new technologies, big data, and conventional wisdom to connect with consumers on a more personal and authentic level. The conference entertained one fireside chat and three panels: Corporate Citizenship, Unlocking the Power of eCommerce, and New Media Marketing.…