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Posts published in “Issue 6: March 2021”

20th GMA Conference

By Emily Chen, Ali Lambert, and Lillian Lai

On the sunny afternoon of March 5, 2021, the 20th Annual GMA Conference, hosted by NYU Stern, kicked off with a fireside chat with Elizabeth Rutledge, the Chief Marketing Officer at American Express, leading more than 130 attendees online in a discussion on consumer connectivity.

With the theme of “Powering Up: The Future of Consumer Connectivity,” this year’s conference examined the critical importance of leveraging new technologies, big data, and conventional wisdom to connect with consumers on a more personal and authentic level. The conference entertained one fireside chat and three panels: Corporate Citizenship, Unlocking the Power of eCommerce, and New Media Marketing.…

Covid Journal: Finding and losing love in quarantine

During the Fall 2020 Semester, The Oppy will be publishing submissions from members of the Stern community about how the Covid-19 Pandemic has impacted their experience in and out of the program. If you wish to write about your own experience, please e-mail us at [email protected]

I’m about to get real here. I’ve noticed in the past many Covid journal entries have been about the logistics of quarantining or professional and personal development. This one isn’t going to be as even-keeled or cheery. I would expect the majority of us have experienced some personal trauma due to isolation during this time and will have some level of PTSD when we finally fully emerge from lockdown.…

Letter from the Editor: March 2021

Just when you thought 60-degree days and increased vaccine distribution couldn’t be topped, the March Issue of The Oppy is out now!

In this edition, we are excited to present our inaugural SternSounds playlist – a genius idea by AVP of Technology, Phuong Tran. Every month, we will crowdsource Sternies’ favorite songs into a Spotify playlist. Contribute to next month’s playlist here. You guys sure have some eclectic taste.
Now, back to the “news.” Langone Managing Editor, David Kalan, writes about why the American Rescue Plan, the largest federal aid package since the Great Depression, is bold, progressive, and transformative. …

Dear Oppy: March 2021

We are proud to continue our agony advice column, Dear Oppy: B-School Advice for the Everyday Sternie – “real questions, terrible advice.”

Oppy can be quite Stern at times but is here to answer the queries and qualms of all MBA students so send them his/her way at [email protected] or fill this out, anonymously.

Dear Oppy,

Why does being an MBA student have to be so hard during these times? I just want to give up, quit virtual classes, and become an influencer but the idea of $240k being a sunk cost is stopping me. I cannot believe I am going to have to miss another Yacht Week this year.

OppySpotlight: Orcé Cosmetics

The Oppy’s Spotlight Series exposes Sternies to writers, artists, causes and entrepreneurs outside of our typical professional networks. This month’s article highlights Yu-Chen Shih, founder and CEO of Orcé Cosmetics based in Los Angeles, California.

Born half Malaysian and half Taiwanese, Yu-Chen Shih, 28, grew up in Singapore and was often bullied for her darker complexion. She was put on skin whitening treatments and endless diets since she was eight or nine years old. To many, including her family, she did not fit the traditional beauty standards held in Asian cultures defined by white skin, slim figures and sharp features.…

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