This month’s Stern Alumni spotlight is CEO and founder of Block Six Analytics, Adam Grossman. Block Six Analytics determines valuation for sponsorship and marketing opportunities in professional sports, and during The Oppy’s recent interview with Grossman, we asked him to give an example of this the only way we knew how: with comedians, racing cars, and mass-produced white bread.
[Full interview with Stern alum Adam Grossman]
Block Six Analytics measures the value of certain sponsorships, so I wanted to ask you about a thought experiment: Have you seen the movie Talladega Nights with Will Ferrell?
Oh yeah.
In that movie, Ferrell’s character Ricky Bobby is a NASCAR driver sponsored by Wonder Bread.…