Press "Enter" to skip to content

Posts published in “Business & Markets”

Finding a home in Hawkins: using music to augment Stranger Things’ reality

The Stranger Things pop culture phenomenon is blowing up—and it’s not just happening organically. The marketing for the show’s season 2 release pulled out all the stops in a cross-platform, multi-experiential strategy, one that transcends the content’s original medium and finds a home in the musically referential.

Stranger Things, a Netflix original miniseries created by the Duffer Brothers, was first released in June 2016 to critical acclaim. Set in the 1980s in the fictional town of Hawkins, Indiana, the show’s first season focuses on the disappearance of a young boy and how his childhood friends and family work to rescue him from a terrifying alternate reality, which is described by the children as “the upside down.”…

Beauty bidding wars: where corporate social responsibility takes the back seat

In recent years, consumer product companies have consolidated, leaving just 10 of them owning the world’s most popular food brands, according to Oxfam. However, food and beverage isn’t the only hot industry for mergers and acquisitions today. Unlike the spotlight that we so often shine on what we eat, we tend to treat what we apply to our faces and skin with less scrutiny. Beauty oligopolies have been acquiring budding brands left and right, but they’ve taken new leadership roles lightly. Although companies can no longer afford to ignore corporate social responsibility, and transparency has been improving, the beauty industry’s rapid consolidation has largely been unchallenged and unsupervised by consumers.…

AIG loses SIFI designation, Prudential remains only non-bank SIFI

On Friday, September 29, the Financial Stability Oversight Council (FSOC) voted 6-3 to remove American International Group Inc.’s (AIG) designation as a systemically important financial institution (SIFI), determining that financial problems at AIG would not pose a threat to the financial security of the United States. Federal Reserve Chair Janet Yellen and several of the FSOC’s  new regulators appointed by President Trump voted in favor of the change.

The decision gives AIG more freedom from previously instituted stringent capital restriction rules, in part, as a result of AIG’s collapse in 2007 and the federal government’s subsequent bailout.

“The Council has worked diligently to thoroughly reevaluate whether AIG poses a risk to financial stability,” Treasury Secretary Steven T.…

Ushering in a new era for accountability in business

As members of the Trump administration cycle out of government and into lucrative private sector jobs at breakneck speed, we, as tomorrow’s business leaders, should think about whether such a process is boon or burden. Members of the administration—along with other public servants and private sector executives—must be held accountable for their words and actions as we begin to build tomorrow’s companies and restore faith in civic institutions.

While some aides seeking to leave the administration may regret placing their reputation in the hands of an individual who has never held a position in government, they can’t plead ignorance. Before signing on, every cabinet secretary and staffer knew what a role in the Trump administration would entail.…

Robot democracy: how smart media can save America

“I saw the best minds of my generation destroyed by madness, starving hysterical naked…”

– Allen Ginsberg, 1955

“The best minds of my generation are thinking about how to make people click ads.”

– Jeffrey Hammerbacher, 2011

“We don’t care if you watch the show, we just want you to watch the commercials.”

– some VP on the A+E Networks trek, 2017

Nationalism isn’t a new idea. It’s back in vogue these days, but even the laziest of Google searches will tell you its roots stretch back, at the very least, to 19th century Europe. In the early 20th, President Woodrow Wilson became its most prominent American booster, advocating against 19th century imperialism and for the right of self-determination.…

Mission News Theme by Compete Themes.