Press "Enter" to skip to content

Posts tagged as “Spotlight”

REI on Black Friday

Anne Gregory, MBA Class of 2017 and Keith Riegert, Langone Managing Editor

This year, the high-end outdoors retailer, REI (Recreation Equipment Inc.), is taking a novel approach to consumerism’s biggest holiday, Black Friday. REI is going dark. Instead of partaking in the deals day, REI, whose sales topped $2.2 billion in 2014, is giving Black Friday the cold shoulder with OptOutside-paying its 12,000 staff members to take the day off and enjoy the great outdoors. Numerous shoppers will be disappointed but they can still find great deals at GetYourCouponCodes and other online coupon stores. According to REI’s press release, President and CEO, Jerry Stritzke says, “Black Friday is the perfect time to remind ourselves of the essential truth that life is richer, more connected and complete when you choose to spend it outside.…

Mission News Theme by Compete Themes.