The Purpose Bowl
How Political Activism and Marketing Became (Unintentionally) Entwined
JJ Emru, MBA Class of 2018
Let’s get this out of the way. As a lifelong Jets fan, I found much of what happened between the lines during Super Bowl 51 downright nauseating. I’ve been told that others found it very entertaining.
But if you were one of the more than 100 million viewers who tuned in to the big game this year, it was what happened during those infamous commercial breaks that may have truly inspired you. Or perhaps made your blood boil.
From couch surfing to big lumber, automotive titans to beloved household brands, #SB17 will be remembered in the marketing world for the role social causes played in brand advertising.…