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The Purpose Bowl

The Purpose Bowl

How Political Activism and Marketing Became (Unintentionally) Entwined

JJ Emru, MBA Class of 2018

Let’s get this out of the way. As a lifelong Jets fan, I found much of what happened between the lines during Super Bowl 51 downright nauseating. I’ve been told that others found it very entertaining.

But if you were one of the more than 100 million viewers who tuned in to the big game this year, it was what happened during those infamous commercial breaks that may have truly inspired you. Or perhaps made your blood boil.

From couch surfing to big lumber, automotive titans to beloved household brands, #SB17 will be remembered in the marketing world for the role social causes played in brand advertising.…

Elegy for a Season

Elegy for a Season: What the Falcons Taught Me

Dan O’Brien, Features Editor

I didn’t actually watch the end of the game. I saw maybe one snap of overtime. By then, I already knew how it was going to end. I had to get out of the house.

To be honest, even at halftime, when my birds were up by 18… I already sort of knew. A week before the Super Bowl, a friend asked for my prediction. I texted back, “We’re up 20 at the half and blow it in the 4th quarter.” So, I was a couple points off.…

Starbucks Reserve

So How Are Those $10 Cups of Coffee Doing?

Starbucks Reserves its Voice to Emphasize Social Strategy, Not Business Initiatives

Leanna Bornkamp, Vice President

In the past couple of months, Starbucks has been making a concerted effort to introduce new, upscale coffee shops in urban areas. No surprise there, of course—the company has pursued an aggressive growth strategy for years. What was surprising, though, was Howard Schultz announcing that he would be stepping down as Starbucks CEO to take the reins on the Starbucks Reserve initiative. So why, after all of the initial buzz, haven’t we heard much more about this seismic shift in the company’s strategy?…

When Everybody’s Playing Moneyball

When Everybody’s Playing Moneyball, Nobody Is

Forecasting Nightmares May Muddle the Analytics Revolution

Keith Riegert, Co-Editor-in-Chief

BUSINESS ANALYTICS IS THE FUTURE. That’s the refrain I hear constantly, along with companies asking how they can “get analytics for [their] data?” The problem with today’s data trend is that if everyone is chasing the same signals in an industry, any statistically gleaned advantage washes away-but firms will spend a lot of time and money figuring that out. However, if you want to find out more about business analytics it is worth a look.

Companies today are swimming in numbers; there have been enterprises hailed as “the Moneyball of” investment banking, movies, publishing, health care, advertising, etc.…

Exploring China’s Economic Engine

Broadening Horizons in Hong Kong

Anne Gregory, Co-Editor-in-Chief

It is difficult in today’s world to discuss business without touching on the influence of globalization—we live in a hyper-connected world, and our ability (as soon-to-be business leaders) to acknowledge the diversity of environments is an invaluable skill that is extremely difficult to learn within the confines of a classroom. The DBi program opens doors for MBA students to experience a country’s culture, businesses and people in an authentic and immersive way—introducing the classes to opportunities that far transcend the insights one might gain from a textbook or online article.

DBi Hong Kong is perhaps one of the more important programs at NYU Stern, considering the focus of our studies was China: one of the most important economic powers in today’s world.…

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