In May of this year, 25 Stern MBA students, including myself, attended the 75th edition of the Cannes Film Festival as part of the “Craft and Commerce of Cinema” course in the stunning French Riviera. Professor Al Lieberman led the group along with Professor Paul Hardart, giving us a tour of the famous “Palais” and the festival grounds just moments after landing (what is jetlag?).
Many people think the festival is just for movie premieres, but it is actually a major hub for those in the film industry. The “Marché du Film” attracts buyers, financiers, producers, distributors, and creative talent from all over the world. …