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Posts published in “Media”

Fun with Ricky Bobby: Stern alum Adam Grossman breaks down valuation

This month’s Stern Alumni spotlight is CEO and founder of Block Six Analytics, Adam Grossman. Block Six Analytics determines valuation for sponsorship and marketing opportunities in professional sports, and during The Oppy’s recent interview with Grossman, we asked him to give an example of this the only way we knew how: with comedians, racing cars, and mass-produced white bread.

[Full interview with Stern alum Adam Grossman]

Block Six Analytics measures the value of certain sponsorships, so I wanted to ask you about a thought experiment: Have you seen the movie Talladega Nights with Will Ferrell?

Oh yeah.

In that movie, Ferrell’s character Ricky Bobby is a NASCAR driver sponsored by Wonder Bread.

Dog Days for MoviePass: The Latest with the Subscription Movie App

MoviePass has gone to the dogs.

To be more specific, one dog. In its most recent email to its dwindling and irked subscriber base, the Director of Barketing, wearing a MoviePass scarf, explains “from time to time you may have had a ‘ruff’ experience with us but it turns out that I’m a dog and I can’t talk. What I do know is that I see these humans working like crazy to make MoviePass better and better for you as fast as possible.”

In the past, doggy error messages have eased customers’ frustrations for other tech companies. Take for example, Amazon’s 404 Error page featuring pooches of employees, which has been widely received as enhancing its coolness.…

Finding a home in Hawkins: using music to augment Stranger Things’ reality

The Stranger Things pop culture phenomenon is blowing up—and it’s not just happening organically. The marketing for the show’s season 2 release pulled out all the stops in a cross-platform, multi-experiential strategy, one that transcends the content’s original medium and finds a home in the musically referential.

Stranger Things, a Netflix original miniseries created by the Duffer Brothers, was first released in June 2016 to critical acclaim. Set in the 1980s in the fictional town of Hawkins, Indiana, the show’s first season focuses on the disappearance of a young boy and how his childhood friends and family work to rescue him from a terrifying alternate reality, which is described by the children as “the upside down.”…

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