Cover photo: The Stern team includes Ben Gottesdiener, Jessica Tou, Leslie Chao and Phil Schroder.
From design to production, BMW’s i3 and i8 models represent today’s standards of sustainable automobiles. The global automobile leader approached the Stern Signature Project team on the commercialization of electric vehicles (EVs) and kicked off their engagement by posing two questions: What are sustainable business models of dismantling electric off-lease vehicles? How can the most valuable component, the released battery capacity, be marketed most efficiently?
“BMW asked us to help them think through how to most effectively monetize its fleet of off-lease (cars being returned from lease) electric vehicles,” said Ben Gottesdiener (Stern MBA ‘20).…