The goal of most businesses, particularly one run by a business school student, is to make money. Langone student Cynthia Jung, however, has found another purpose.
“My selling platform is really not meant to sell,” she says. “It’s actually meant to get people to stop asking me to make them things for free constantly.”
Given the time and money Cynthia puts into knitting, it’s hard to argue. And make no mistake, Cynthia is a serious knitter, spending upwards of 30 hours on some of her projects. Her knitting-specific Instagram feed shows off the full range of her work, from beanies to bikinis, and even if profit isn’t the goal, she is still managing to get complete strangers for customers.…