Susan Jurevics (Langone ’96) is the former CEO of Pottermore and was at Sony for over a decade as SVP of Global Retail CRM and Brand Marketing. She has spent her career connecting fans to beloved characters and universes such as Harry Potter, Spiderman, James Bond, and Barbie. In this episode of Stern Chats, Susan unveils her work at the intersection of culture and commerce and how she builds a business for the next generation of fans.
Susan Jurevics: Cultural Touchstones, Delighting Your Fans, and Marketing in a Digital World
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