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Doing Business in Argentina: Spring 2018

During Doing Business in (DBi) Argentina, Stern students had the opportunity to experience both the business and cultural aspects of Buenos Aires. Over the course of a week, students attended class at Universidad de Palermo, visited companies both in and outside of Buenos Aires, were visited by representatives from companies in Argentina, and got to live in and experience the Palermo neighborhood.

In our classes, professors gave us historical context to help us understand Argentina’s volatile economy. We gained a perspective on how politics and culture have large impacts on the overall economy and the ability for companies to operate and compete effectively in the market. Talking to faculty directly about how government regulations impact business, as well as gaining a personal perspective on how such regulation impacts their lives, was one of the most valuable takeaways from attending DBi Argentina.

Classroom topics also covered consumer behavior in Argentina and the economies of Brazil, Chile, and Argentina. These were vital to our learning because without a perspective on culture and Argentina’s relationship with other countries in South America, it is challenging for international organizations to navigate the Argentine business culture.

Beyond professor-led lectures, we also had working professionals visit our classrooms and, in addition, students got to visit companies in and around Buenos Aires. We heard from representatives in the food sector, software development, and financial services. The direct access to professionals provided lively discussion and enhanced learning that could only be provided through the DBi experience.

Company visits included 3M and River Plate where students heard from product managers, head of operations, digital marketing leads, and regional directors. Being on-site for both U.S.- and Argentina-based companies gave a unique contrast on how companies operate in Argentina and the different types of challenges they face as multinational and regional organizations.

To complement the structured learning, we had many adventures as a group outside of the classroom. We had a full Tango experience where we took dancing lessons and enjoyed a dinner and Tango show after; we also enjoyed walking tours of Recoleta and Recoleta Cemetery, and a wine tasting at a local wine shop. In our spare time, students got to take advantage of the great dining and nightlife that Buenos Aires has to offer. Parilla steak dinners and empanadas became a regular fixture of our diets (partially thanks to Don Julio being right next to our hotel!). In the trendy Palermo district, we were always able to find a great meal and a fun time.

Despite the many experiences we had on the DBi, we were unable to experience all that Argentina has to offer in the short time we had. So, prior to and after our time in Buenos Aires, many students chose to make additional travel plans around South America. Students traveled to Patagonia, Uruguay, Mendoza, and Iguazu Falls, to name a few, for memorable and once-in-a-lifetime experiences. Argentina is a country with so much adventure to offer outside of Buenos Aires, and these trips provided for unforgettable memories for many students who were experiencing South America for the first time.

From our time on DBi Argentina, all of us can now bring back a perspective on global business that cannot be taught in a classroom. Being immersed in a culture and speaking directly with working professionals in another country empowers Stern students to have a larger global perspective of business to apply to their work back home in the United States. I encourage any Stern students considering a DBi to take advantage of this unique opportunity at NYU Stern.

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