Stern hosted the 2016 MBA Media and Entertainment Conference at NYU’s Kimmel Center on Friday, April 8th. The conference was organized in collaboration with Columbia, Haas, Fuqua, Sloan and Wharton.
Events kicked off with a lively fireside chat between Disney/ABC president, Ben Sherwood, and ABC News anchor Cecilia Vega. The pair discussed the future of traditional television as more and more subscribers choose to “cut the chord” and what new mediums, such as virtual reality, have in store for the industry of entertainment.
Panels throughout the day ranged from roundtables on new media investments and entrepreneurship, virtual reality and the future of the music industry to native advertising, off-platform digital video and the experiences of former MBAs who now work in media and entertainment.
The afternoon concluded with a riveting conversation between former head of ESPN and current Chief Content Officer at WME/IMG, Mark Shapiro, and the award-winning journalist and author, James Andrew Miller. Among other topics, the two discussed how Mr. Shapiro, at the age of 32, was handed the keys to ESPN and helped turn it into a cable juggernaut through a few leaps of faith and careful team management.
Next year’s MBAMEC will be hosted uptown by Columbia University.